Before diving into the various ways of Humanizing AI-Generated Marketing Content let’s first try to understand why there is a need to do that.
All content is targeted at achieving high rankings by search engines. The major benefit of AI is speed, but it needs more quality. It is because of the second factor that human beings step into the arena. Human writing ensures that the articles produced are top-notch quality and, therefore, will lead to Google recognizing them as beneficial and illuminating to the readers. When AI-generated content is treated as final, it leads to the impression that not much effort has been put into creating it, and more often than not, it is deemed spam.
Let us now explore the various ways to humanize AI-generated content.
AI Does Not Make the Content Ready to Be Published
AI should be treated as a tool that does the spadework when it comes to creating content. That however, does not make the content ready to be published. AI can deal with huge quantities of information, it has an eye for what’s trending but at best it can only come up with a rough draft and that is because it lacks creativity. The latter is one of the very important reasons why humans have to cross-check the AI-generated content to prevent it from becoming monotonous.
Convert AI to Human Text
Marketing content also needs the human touch, if you are using AI writers.
It’s is advised to use AI to Human text converter if you are generating content using AI writers like ChatGPT, Bard, Claude, etc. The process of converting AI text to human text is called as Humanize AI, and it’s extremely crucial for your marketing content.
Using Humanizing AI tools ensures that your marketing content is engaging and real human readers can enjoy and understand.
Prompting AI to Consider the Needs of the Consumer
AI will suffer from low quality if the details of the consumer are not instilled into it. AI suffers from lack of emotional intelligence but content creators can infuse it with the same with the help of prompts. This basically includes feeding AI with the problems of the readers as well as the solutions. There are times when the readers indulge in self-doubt and the human content creators can program AI in such a way that AI addresses these concerns of the audience.
Limiting the Fluff
Among the many limitations that AI has, one is that it tends to be extremely verbose at times. Content creation demands that the write-up be succinct and crisp. This will capture the readers’ attention, and they will likely read the entire write-up because they will find it interesting. Words that do not convey solid meaning need to be filtered out.
Very long sentences are prone to not getting to the point or taking too long to do the same. These need to be cut short. Checking AI for reiteration is also important.
Tell a Tale
The article needs to be written in a way that it can induce feelings and AI once again falters in this must-have feature. AI only cites figures and facts, it is unable to get the reader to put himself into the shoes of the characters in the story and thus be emotionally bound to the written piece. A diamond is forever and telling stories will never lose its place in content creation.
Giving Preference to Active Voice Over Passive Voice
For better engagement, the use of active voice should be encouraged. If a passive voice is used, the article will sound unimaginative and dull. Let’s try to illustrate this point with the help of an example –
Passive voice: The lamp was knocked over by Jerry.
Active voice: Jerry knocked over the lamp.
It’s plain to see that the first case sounds dull and doesn’t evoke a reaction. It seems to be a close-ended statement. On the contrary, the second case is sure to get the reader curious. He would probably be interested in knowing about Jerry’s motives, and this will keep him hooked till the end of the article.
Collaborating With Subject-Matter Experts (SMEs)
It is true that AI can extract information from any part of the internet, but even then, it can’t take the place of an SME. The latter has practical knowledge which he has gained over a long period and has thus acquired in-depth knowledge of the subject of the article. In addition, the experience of the real world is something that no machine can take away from him. For obvious reasons, AI cannot collaborate with SMEs while the human content creator can. If the SME joins the human content creator, the content will benefit from new viewpoints, and data from the industry will become accessible.
Conclusion
Finally, from all of the above, one can deduce that AI is a game changer as far as speed and effectiveness are concerned, but no content is complete without the addition of the human touch. This article has highlighted some of the important methods to humanize AI-generated Marketing Content, but the list is not complete. Covering all the points that make for humanizing AI-generated Marketing Content is beyond the scope of this article. Hopefully, we will get a chance to dive deeper into the topic very soon. Till then a Happy Reading.
