Poster printing in bulk can be a cost-efficient way of generating visually appealing designs. However, there are several factors that have to be considered first to make a bulk printing project successful. This guideline will show those headaches and help you in your bulk poster printing.
Understand the Objective
Be it for a promotional piece for a product, for a public event, or simply for a marketing campaign poster, every one of your posters has its objective and target audience that needs to be defined ahead of time. This information can be invaluable in deciding how the posters will be designed and where they will be placed to have the maximum impact.
Pick the Right Printing Company
This is arguably one of the crucial steps when determining your next order. It is important to have a printer who specializes in bulk order poster printing because niche printers are usually equipped and knowledgeable when it comes to performing tasks that require large quantities. It also pays to ask printers for samples or proof prints to avoid unpleasant surprises once the entire order has been completed and delivered.
Poster Designs for Printing
If you’re training for poster printing, you typically want to communicate a message in the briefest time possible. Making use of dynamic images and concise text accomplishes this aspirational goal. The principle of balance and gravity of the design helps direct the viewer’s attention to the essential content. Be careful with typography, in particular, the range of font sizes and the contrast of colors – these factors will make the poster more legible at a distance.
Image Resolution for Posters
The success of the posters is typically compromised if the resolution of the images used is low. It is good practice to use images scanned at 300 x 300 dpi or higher. This often removes the concern of pixelation or blurring of the image in the final output print. Image quality in posters is extremely important in regard to how the design comes off and therefore high quality files should always be used.
Poster Printing Paper Selection
The paper you select will invariably determine the aesthetics of the posters you create and the tactile feel the posters will have. Paper stocks that are thicker will look very professional but cause the price to go up with printing. Very thin paper will reduce the cost to print posters but will affect the impact of the poster over time. Consider where the posters would be mounted as well as how prone they are likely to get damaged, this would assist in selecting paper that is cost effective yet durable.
Decide on Printing Method
Bulk orders are best served through offset printing as long as it is a cheaper and cost effective option. It assures good quality color for a hefty number of items. At the same time, for lesser and urgent quantities digital printing could be a good choice. Talk to the printers to know which poster printing method is more ideal for you.
Set Appropriate Deadlines
Bulk orders can stretch over a period of time and therefore require enough time to prepare for the poster printing process. Include the design, proofing, printing and packing times. Committing errors and incurring extra costs by rushing the procedure are not acceptable, therefore, include plenty of time to resolve any problems that may occur without spoliating the quality.
Review Before Printing
Carefully scrutinize each and every aspect of the design that is going to be printed in bulk, the last output must be accurate. There are many things that can go wrong, and many of these can be costly; therefore, it is necessary to manicure all text, verify the correct position of images on the page, and make sure the design looks good on the drafted page. Even if one person has drawn the poster it is recommended that at least two different people review the poster to ensure that no mistakes that could have gone unnoticed have been made.
Think About the Environment
Taking into consideration the environmental consciousness of the modern market, many businesses are trying to find sustainable alternatives. Recycled paper or eco-friendly inks can speak volumes about your brand if it has set itself the goal of being sustainable addressing the needs of poster printing. Today, however, a number of printing companies are offering green alternatives that both lessen environmental harm as well as improve a company’s image.
Consider the Right Dimensions
While printing standard posters in bulk proves to be cost-effective, care has to be taken that the posters’ dimensions are appropriate for their target display area. For instance, it would be recommended that small posters are placed in the indoors or enclosed places while the outdoors would suit large poster formats. A necessary condition for maximizing impact is ensuring that size corresponds to the free space available.
Keep Up the Color Standards
Coloring the posters correctly is one of the most important factors that helps strengthen brand image. Concerning colors when it comes to poster printing, of which a number exist among CMYK models, the layer orders or scheme should be followed to achieve a true colour reproduction of the design. Finally, seeing a proof prior to the commencement of full production helps to resolve all color variations.
Finish Options: Matte or Gloss
Whether you go for a matte or a gloss finish can dictate the respective calls to action or graphical objectives of the posters. For example, posters with a glossy finish can give the poster a beautiful glossy look and are good for areas with bustling traffic. In contrast, a matte finish can bring more calm, making it suitable for bright areas with minimal glares.
Plan for their Distribution
While printing in bulk, be considerate of the needs for the poster; how are they going to be distributed? All units should be well packed regardless of how they will be dispatched in order to prevent breakages. Commonly, rolled posters contained in a tube and flat packed posters are some of the means used during shipping to make sure that the materials are in a good condition.
Remain within Your Threshold
Bulk orders have many advantages in cost-cutting, however, there is a maximum threshold that should not be exceeded. One will have to factor in the price of the paper, the method of printing, and even the postage of the poster, and all should take care of extras like color adjustments or proofing. A reasonable and predicated tool allows for expenditure control but not at the expense of quality.
Conclusion
Proper insights on this subject have already been shared. If you apply these best practices, it should be impossible to make a mess out of your bulk poster printing project. Whether it is about choosing where to print images, or about the specifications of the services being provided, all decisions matter in creating beautiful and useful posters.
