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7 Strategies For Success In E-Commerce For Small Businesses And Startups

In this digital age, shopping has become much easier than in the old days. Previously buying something used to be about physically visiting a market, searching for your desired product, bargaining and eventually purchasing. Compared to now it has become add to cart, buy and delivered with a few clicks. All this has become possible due to e-commerce. In simple words, ecommerce is the buying and selling of products and services online. From large-scale online platforms to small businesses, e-commerce has benefited them all.

Why Use E-Commerce For Small Businesses?

Due to the use of e-commerce, small businesses can omit the cost of various things like land, security and even labor. It enables businesses to build online presence, increase customers and carry out transactions effectively. Such businesses can provide a seamless shopping experience, offer a variety of goods and stay in the game of online shopping which has become the new norm. Online firms can save cost as all you need to have is a specialized website, third-party marketplaces and social media presence.

Here are 7 strategies you can use to implement e-commerce for your small business:

1. Choosing an Ecommerce Platform


A crucial choice is which e-commerce platform to choose. It serves as the cornerstone for your online store. There are a number of well-known e-commerce platforms to take into consideration for small enterprises and startups, including e-commerce websites such as:

  • Shopify: Shopify is a popular option for entrepreneurs as it is very user-friendly. It offers many options such as selection of payment gateways, templates and connectors. Additionally, Shopify frequently introduces promotional offers to attract new users, one of the most notable being the “shopify $1” deal. This promotion allows new users to start their Shopify store for just $1 for the first month, providing an affordable way to explore and utilize the platform’s extensive features before committing to a regular subscription.
  • WooCommerce: WooCommerce is another e-commerce platform more ideal for WordPress users. If you own a website on WordPress you can easily integrate WooCommerce to it. It is customizable and has various free and paid extensions.
  • BigCommerce: This platform is ideal for small businesses who wish to expand in the long run as this tool is flexible and scalable. Features like multi-channel selling and SEO capabilities are also available. With a variety of BigCommerce subscription plans, businesses can choose the option that best fits their growth trajectory and budgetary needs. The software is beginner-friendly but packs enterprise-level features like unlimited SKUs, advanced reporting, and built-in payment processing. This makes BigCommerce very well suited for scaling up a profitable online business. Alongside this, BigCommerce forums offer a vibrant community for users to exchange tips, experiences, and support, enhancing the user experience significantly
  • Magento: A bit more complex, Magento is highly adaptable and suitable for larger startups. It offers a wide range of customization options.
  • Wix: It is a great user-friendly platform. Wix is renowned for its drag-and-drop website builder and reasonable cost.

It’s necessary to choose a platform that fits your company’s goals and financial status. One must take into account the scope of your product, your target market, and future growth.

2. Selection of a Niche and Product Strategy

To stand out, sellers need to have a specialty. Businesses need to concentrate on the target market and build their specialized products for it. . By providing specialized goods e-commerce companies can succeed in this saturated industry.

Before you start, one must do proper market research to pinpoint needs to fill the market gap. Seek out chances to offer special value in your product. Create a product plan that fits your specialty and sets you apart from competitors. Your products should specifically answer a need or want within your target market.

3. Easy Website Designs

Your website serves as your online shop front. It establishes your brand’s first impression on potential buyers. Success in e-commerce depends on having a website that is both attractive and easy to use. So while designing a website, one must pay attention to the following details:

  • Website needs to be responsive as more and more customers are making purchases through their mobile devices.
  • Make it simple for customers to find what they’re looking for with good navigation. Install search buttons and menu boards that are easy to understand.
  • Make your website as quick as possible.Slow-loading pages may turn away visitors.
  • Product descriptions that are clear are also important. Give thorough, accurate product descriptions. Include information about the size, composition, and maintenance guidelines so customers are well guided through.
  • Display trust badges and use secure payment as trust signals.

4. Good Product Descriptions

Provide high-quality photos and clear, comprehensive product descriptions. Customers need to have all the knowledge necessary to make a smart purchase.

5. Pricing and Market Research

Pricing is an essential component in e-commerce. It has an immediate effect on your profitability, competitiveness, and consumer perception. Take into account the following tactics to set the appropriate pricing:

  • Competitive Analysis: Be aware of your competitors to learn about their pricing policies. Note their price ranges as well as any discounts or special offers that may be available.
  • Cost Calculation: Determine your products’ cost of goods sold (COGS). This covers costs for manufacturing, transportation, and administrative costs.
  • Pricing Plan: Pick a pricing plan that supports your company’s objectives.
  • Be Open and Honest about Shipping Expenses: Think about providing free shipping or tying shipping costs to purchase value.

6. Security and Payment

To earn the client’s trust in your business, payments made during transactions need to be secure. Some methods to focus on are:

  • Select payment methods with robust security protocols.
  • To ensure that data shared between your website and customers is secure.
  • Customers must be aware of your data protection and privacy policies.
  • Implement two-factor authentication (2FA) for increased security, especially if you gather and store consumer data.

7.       Shipping and Delivery

Shipping is an important part of e-commerce business as it directly impacts customers’ views about your product. Some successful shipping techniques to focus on are:

  • Providing different shipping options like conventional shipping, express shipping, and international delivery caters the customers needs effectively.
  • Businesses need to have clearly defined delivery charges. Techniques like free shipping for specific amounts of order or including shipping prices in your product pricing can also be used as a good incentive.
  • To keep track of your inventory, businesses can make use of inventory asset management software. This way you can keep track of your product stock and plan reordering to keep the stock running.

Keep in mind that e-commerce success frequently requires patience, perseverance, and time. In order to adjust to shifting market dynamics and consumer expectations, it’s critical to regularly assess your performance, collect client feedback, and adjust your plans. By offering top-notch items and a first-rate online shopping experience, small companies and startups can compete successfully in the e-commerce market.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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