Today’s business practices across a wide range of sectors have been completely transformed by technology. In this era, businesses of all sizes must leverage technology to operate to their full capacity. Technology is a crucial business tool for your organization—each business will profit from it in a variety of ways, and there are several methods to incorporate and use technology to boost sales.
Technology can be employed by sales teams in their routine activities, including connecting with prospects, managing data, reaching out to people, and utilizing accessible insights during the sales process. Using a little bit of technology here and there will do wonders to increase your sales—even if your business has little to do with it. This will improve the consumer experience and assist businesses, irrespective of their size and industry, in expanding their business.
Let us walk you through some important ways technology plays a vital role in boosting sales. But before we delve deeper, let us understand what technology is and how it enhances sales performance.
Contribution of technology in increasing sales performance
With the advent of technology, everything has changed—the way we communicate, conduct business, shop, live and perform. Technology is now essential to existence and has assimilated into our daily routine.
Considering how quickly technology is developing, its position in sales is also continually evolving. It’s critical for representatives to keep on top of tech developments to continue offering the greatest customer experiences and to outperform competitors in their specific markets as a result of new tools, creative use cases, and a shifting digital landscape.
Sales technology has a major influence on raising sales performance and is involved in a variety of sales-related activities. A short breakdown of key instances are:
- Establishing contact with clients and prospects—More channels exist than ever before for interacting with people. The sales force must balance a variety of communication channels to interact with prospects and clients at the ideal moment, on the ideal platform, and with the ideal message. Sales technology will keep professionals organized in this process.
- Optimizing processes—Technology will free up time by automating a variety of tasks for sales teams that include data input, contact management, deal management, communication, and more.
- Increasing data use—The companies use a meager amount of the relevant data available to them, indicating that a major portion is ready to be evaluated. Understanding your target audience’s goals, how to approach them, their pain points, their obstacles, and what you will provide to make their life simpler depends on this data.
- Enriching everyone’s experience—The capacity of new technology to enhance the whole experience for clients, prospects, and salespeople is one of the industry’s major advantages. A better sales experience will be achieved through automating tasks, streamlining procedures, and improving communications.
6 ways technology will help boost your sales
In today’s scenario, the significance of technology must be considered in conducting business. Globally, businesses are relying on technology to strengthen their competitive edge and to guide strategy and expansion. In essence, technology will play an ever more prominent role in business, including sales performance.
Here are some significant ways you must use technology to increase your sales performance:
1. Automate your checkout process using the POS system
If you own a business and still need to upgrade your checkout technology—installing a POS will eliminate some manual tasks and free up your time to concentrate on many vital areas of the operation. Retail customers’ purchases are typically processed through a POS or point of sale. Installing a POS will eliminate the chances of errors for businesses.
Whether you use a mobile device or position your point of sale on a counter, a POS system hardware will streamline your retail business processes. The hardware package offers everything you need for a smooth operation, including a USB receipt printer, a cash drawer, and a USB scanner, to set up a sleek and contemporary setup in your shop.
As consumers frequently choose to buy high-margin products or services in strategic locations, points of sale (POSs) are a key area of attention for marketers. Department shops frequently feature POSs for certain product categories, such as apparel, electronics, and appliances. Instead of only handling transactions, the assigned team will actively market products and help consumers make purchasing decisions.
Similarly, a POS’s format will influence sales or consumer behavior since it provides customers with a variety of alternatives when making a purchase.
2. Leverage social media
Social networking is an effective tool that has various applications for growing your sales. Social media enables you to interact with clients and potential clients, create bonds, and raise brand recognition. Also, you must leverage social media to create leads and advertise your products and services.
Finding methods to communicate with your clients is another aspect of maximizing technology. You must set up chat sessions to encourage client feedback on your products or services. Businesses directly promote their products and services to their customers, thanks to social media networks. Using a direct sales strategy only works when the company has a high number of followers since it increases the likelihood that their postings will receive some support.
A business will see a surge in sales if it directly promotes a product or service, identifies where it will be purchased, or includes an online sales gateway through social media. Even a small percentage of followers opt to purchase the product or service after seeing it will result in a significant increase in sales from a relatively inexpensive marketing strategy.
3. Use online marketing
Technology must be used to expand your consumer base and grow your business. Online marketing is one way to reach more consumers. This will manifest in several ways, such as:
Search engine optimization—SEO is improving your website’s content and positioning so that you rank higher in search engine rankings (SERPs). Researching keywords, producing high-quality content, and creating backlinks will all help with this.
Email marketing—Another efficient method for connecting your target audience is email marketing. You must keep your company at the forefront of potential clients’ minds by regularly sending newsletters or promotional offers.
You will keep ahead of the competition and draw in new consumers and clients by leveraging the various ways technology will help your business.
4. Enhance your customer service
Business experts are better able to serve customers of product-based enterprises—thanks to communication technology. The way your customers find you have improved in today’s business era. With the correct solutions, a client will be able to contact your business at any time—not just during regular business hours. Using chatbots, you will be able to address your customers’ complaints and resolve their problems quickly.
Businesses and their clients gain from the increased usability of modern professional services automation (PSA) and customer relationship management (CRM) software. CRM solutions promote customer assistance and enhance communication between a company and its customers.
You will boost your sales by making your brand more accessible to your clients with a little assistance from technology.
5. Employ sales force automation systems
Sales force automation improves the effectiveness of the sales process, enabling businesses to close more deals promptly. Technology-based Sales force automation (SFA) solutions automate several tasks, allowing salespeople to focus on activities boosting revenue and sales. The SFA systems combine artificial intelligence (AI) with unified customer data to urge sellers to follow the suggested next-best actions.
Managers will be able to move swiftly to maximize efforts—thanks to the real-time data given by SFAs, which will provide them fast access to each salesperson’s activity, sales figures, customer complaints, and other data required to assess sales performance.
SFA solutions allow sellers to spend more time on essential tasks like contacting prospects and scheduling meetings rather than manually entering data. You will be able to integrate sales force automation software with customer intelligence to give your sellers a comprehensive understanding of every client encounter.
6. Make a professional website
Create a professional website that is simple and easy to navigate. In today’s world, having a website is a fundamental requirement for any organization. It will be difficult and confusing to process too much information. Keep things simple and include what is necessary. Before purchasing, customers research a company’s reputation—whether looking at the product list, reading customer reviews, or looking for discounts.
Investing in a quality website that is in line with your brand and your target audience’s demands will boost sales and improve customer connection. Make sure your information is accurate and well-written. It is imperative to make sure your website is adapted for the storm of mobile devices.
Make use of relevant, high-quality photos for your brand. Promoting your website on other marketing materials like business cards, flyers, and social media will help make it easy to locate.
Boost your sales performance using technology
Technology helps boost sales and enhances customer experience, monitors profit margins, establishes control over inventory resources, and does much more.
You’ll see more value in technology if you include sales tools in your sales processes. To determine where tools will be most useful, you must map your processes before making a tool selection. Increased system integration will assist you in gaining more insightful information about your opportunities.
Surya Ranjan Pandita is a content marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. Feel free to ping him on LinkedIn.